Business Development Coaching FAQs

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No. The aim is not to turn everyone into a salesperson. It is to create more commercially capable professionals.

The coaching develops the confidence, behaviours and relationship-building skills people need to represent the business well, build networks, recognise opportunities and contribute to winning work. It is particularly relevant in professional services, where commercial success is usually built through relationships rather than traditional selling.

Primarily graduates, early-career professionals, emerging leaders and middle managers who are technically capable but have had limited structured development in business development. 

It can also support professionals moving into more senior roles where building relationships, creating opportunities and contributing commercially is becoming an increasingly important part of their job.

Because this is where commercial capability needs to start being built. In many businesses, the strongest relationships and work-winning skills are concentrated among senior directors, partners and owners. Developing people earlier creates a stronger pipeline of future rainmakers and reduces the risk of relationships, knowledge and commercial responsibility remaining with a small number of senior people.

Yes. I work with organisations in both the UK and UAE, and programmes can be delivered in person, online or through a combination of both depending on the organisation, location and objectives.